Role Summary

As a Paid Digital Media Associate, you will lead the planning, execution, and optimization of performance marketing campaigns across key digital platforms.
You will manage paid acquisition channels including Google Ads, Meta, and emerging platforms, ensuring efficient budget allocation and maximizing Return on Ad Spend (ROAS) and customer acquisition performance.
This role plays a critical part in scaling our digital growth by delivering data-driven campaign optimization, audience strategy, and measurable revenue impact.

What You'll Do

Plan, launch, and optimize paid media campaigns across Google Ads, Meta, and other digital acquisition channels.
Manage and allocate campaign budgets to ensure efficient spending and optimal ROAS performance.
Build advanced audience targeting and segmentation strategies to improve campaign performance and acquisition efficiency.
Conduct A/B testing across creatives, audiences, and bidding strategies to continuously improve campaign results.
Analyze campaign performance data to generate actionable insights and inform future optimization strategies.
Identify and test new paid acquisition opportunities and channels to scale growth.
Collaborate closely with creative teams to develop compelling Ad creative and with analytics to refine attribution

Required Qualifications:

1 to 2 years of hands-on experience managing performance-focused paid media campaigns.
Demonstrated expertise buying media and managing campaigns on platforms like Google Ads, Meta, and TikTok.
Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, platform-l native reporting).
Proven experience with data driven marketing, audience segmentation, and A/B testing frameworks.
Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Relevant and current digital marketing certifications (e.g., Google Ads, Meta Blueprint).

What we offer:

📩 Interested candidates can apply via LinkedIn or send their CV to [HR@seqaagift.com]

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