3–5 years of relevant experience

Reports to the Marketing Communications Manager

Secure relevant press coverage and sponsorships for 1st Arabia’s exhibitions and events. Serve as the day-to-day contact for journalists, media partners and sponsors, and deliver the benefits promised to each partner.

Key responsibilities

• Build relationships with trade editors, journalists and industry publications. Pitch stories tied to each show, write English press releases and speaker briefs, and coordinate interviews and media accreditation.

• Develop media partnerships. Agree the coverage or promotion each partner will provide, document what the event offers in return and track delivery on both sides.

• Build a sponsor pipeline around audience fit. Pitch approved packages, negotiate within agreed terms and follow through to signature. Refer exceptions to the Marcomm Manager.

• Coordinate with Exhibition Sales when a prospect wants a stand and sponsorship. Confirm availability and category exclusivity before promising rights, and distinguish cash sponsorship from in-kind support.

• Maintain a record of each sponsor’s contracted benefits. Coordinate branding, speaking slots, passes and on-site visibility with Marketing and Operations, and check delivery with the sponsor.

• Run the on-site press desk, route sensitive enquiries to the Marcomm Manager, monitor coverage and prepare post-show reports with evidence of delivery and opportunities for renewal.

Required experience and skills

• 3–5 years in event PR, media relations and sponsorships. Show examples of earned coverage and explain your part in winning and supporting a sponsor.

• Experience pitching editors, presenting sponsor proposals and managing delivery deadlines for several partners.

• Excellent spoken and written English, including the ability to draft publication-ready releases and tailor a sponsorship pitch to a brand’s objectives.

Performance measures

Coverage in target outlets carrying agreed messages, contracted cash sponsorship against target, proposal-to-contract conversion and sponsor benefits delivered on time.

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