Company Description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at affordable prices . We are part of IKEA Al-Homaizi Limited, operating in three countries - Kuwait, Jordan, and Morocco.

We are an equal opportunities employer. We hire and treat our co-workers in a manner that does not discriminate with regards to gender, race, colour, religion, age, disability, sexual orientation, marital status, nationality, political opinion, union affiliation, social or ethnic origin.

Our keywords are Home, People, Happiness, Development, Leadership, Inclusion & Diversity, All with Passion!

Join us to bridge your dreams and unique ideas within an organization that believes in People !

Job Description

Be a strong contributor to the country management team, lead the marketing team, develop local marketing strategies, and secure they are executed in the most effective and efficient way, in order to fulfil the purpose of the marketing function.

The IKEA country marketing team covers areas such as market intelligence, external communication (including catalogue), IKEA Family, web channel.

Identify and drive the positioning opportunities:

• Brand position and competitive position

• Life at home and home furnishing interest

Identify and drive the visitation opportunities

Engage the management team, stores, and colleagues in seeking new business opportunities through fact-based consumer/customer insights (i.e. business plan process).

Develop the marketing plan and lead its implementation by setting and achieving the positioning and visitation goals within existing business and financial frames

Be in charge of the overall marketing communication in order to touch the many people’s hearts and minds. This shall occur by securing:

• Inspiration and creativity in all our marketing communication solutions

• Alignment with the IKEA Concept and IKEA Brand guidelines

• Efficient and effective use of media

Be in control of the marketing budget, measuring all marketing metrics, identifying cost efficiencies, monitoring and following up all marketing investments

Lead and manage the marketing team by:

• Ensuring the necessary resources, processes and ways of working

• Managing and developing people (competence and succession)

Demonstrate leadership by example in ways that express the IKEA values within and outside IKEA operations

Work on other tasks and projects as assigned that will contribute to the development of IKEA retail operations (i.e. global, country or local initiatives).

Qualifications

Post Graduate or Degree in Marketing with at least 4-5 years of relevant experience.
Experience of creating and implementing fact-based strategic plans, setting budgets, and following up goals.
Must have excellent communication and interpersonal skills.
Proven ability to work with creative advertising/communication processes/agencies.
Experience in effective and efficient use and measurement of all media (paid, owned, and earned).
Self-reliant with a proven ability to work as part of a team as well as independently.
Proven experience in managing and developing people.
Ability to influence a management team and a matrix organization.
Knowledge of the effective use of digital media.
Previous experience from working with media is needed either from having worked as PR Manager for a company with similar size or from working as a reporter in newspapers, TV or radio.

Additional Information

* Local employment regulations applies

IKEA -Al Homaizi Limited

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