Blue iris Advanced technolodey is seeking a results-driven Marketing Specialist to plan and execute B2B marketing activities that support brand growth, lead generation, and market expansion across the Middle East and international markets.

The role focuses on technical products, solution-based marketing, and multi-channel campaigns targeting system integrators, distributors, consultants, and enterprise customers.

Skills

Strategic Marketing

Develop and execute marketing plans aligned with company sales and expansion goals
Support market entry strategies (MEA and international )

Digital Marketing

Manage and optimize Google Ads, LinkedIn Ads, and SEO
Analyze campaign performance (CTR, CPL, conversions) and improve ROI
Maintain website content (products, landing pages, technical pages)

Content & Branding

Create professional B2B content: brochures, presentations, datasheets, case studies
Coordinate Arabic and English marketing materials
Ensure consistent brand identity across all platforms

Lead Generation & Sales Support

Generate qualified leads for distributors, integrators, and direct sales
Support sales teams with presentations, proposal visuals, and marketing kits
Track leads through CRM or internal systems

Market & Competitor Analysis

Monitor competitors, pricing positioning, and market trends
Identify new opportunities

Events & Partnerships

Support exhibitions, roadshows, demos, and partner marketing activities
Coordinate marketing materials for tenders and approvals

Bachelor’s degree in Marketing, Business, or related field

2–5 years of experience in B2B marketing (technology, security, IT, or industrial sectors preferred)

Strong understanding of digital marketing tools (Google Ads, Analytics, SEO)

Excellent English communication skills

Ability to understand and market technical products clearly

Strong analytical and reporting skills

Blue Iris Advanced Technology

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